I often find blog posts as a result of comments I've made to other blog posts. This time is no different. As I opened the latest version of the Tulsa Daily from Paper.li, I saw a tweet from @billhandy that led me to Gladwell Is Right. The Revolution Will Not Be Tweeted post by @JasonFalls Whew!
I was aware of The New Yorker article by Gladwell, but unlike many of my tweeps, since I had not read the entire article, I refrained from commenting. I know that Gladwell is the master of the message, so this girl was not going to be tricked into jumping on a band wagon one way or the other (at least not this time).
But after reading Jason's post, and a few of the comments I decided to take the dog out, sit back, have a cup of coffee, read the Gladwell post, then add my own comment, (not necessarily in that order)
While Gladwell's article is more specifically about activism and whether or not social networks should be getting such high praise and touted as a revolution, many social media enthusiasts focused on the lowest common denominator, online vs. face to face.
This is the comment I wrote:
Event specialist says what?! Social marketing is NOT NEW! Social networks are just a new way of connecting people with common interest. See: auto shows, conferences, employee meetings, trade shows, heck.. Mary Kay and Avon if you really want to go back. Doing business with people you share a social experience with is the oldest profession (i meant practice) in the world.
Face to face or online, we want to "Like" the people we give our money to.
My point? The revolution happened years ago. Social networks are simply waking people up to it. Don't believe me? The pink Cadillac is the original 100,000 followers. (Google it kids).
Yes, marketing using social networking sites like Twitter, Facebook, Fousqure, and Linkedin represent a "fundamental shift", but social marketing is NOT NEW. (did I say that already?).
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