Fitness Bootcamp in Downtown Riverside is Shaping People Up For Summer

Fitness Bootcamp in Downtown Riverside is Shaping People Up For Summer

Event and Social Marketing Specialist, Cheryl Lawson helps local Riverside, CA personal trainer get the word out about their new fitness bootcamp using the social media press release via Prweb.com


Riverside, CA (PRWEB) June 29, 2010 -- Blackshear Fitness Bootcamp is an indoor/outdoor fitness program that focuses on all aspects of physical fitness. The program includes muscle strength, endurance, cardiovascular strength, body composition, flexibility, and nutrition planning.

Boot campers meet for one hour Monday, Wednesday, and Friday, at the Acrogymnastic center in Downtown Riverside, Ca. On Tuesdays and Thursdays, the campers meet at Mt. Rubidoux for fun outdoor workouts, designed for all fitness levels.



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Fitness Bootcamp in Downtown Riverside is Shaping People Up For Summer

A Cheryl Lawson Project

Tulsa Social Media Enthusiasts Join Mashable in Celebrating Social Media Day on June 30, 2010

Event Specialist, Cheryl Lawson has signed on to organize the Social Media Day event in Tulsa.

Tulsa, OK (PRWEB) June 25, 2010 -- Mashable, the world’s largest blog focused exclusively on Web 2.0 and Social Media news, has determined June 30 to be Social Media Day to celebrate the revolution of media becoming a social dialog.


Social Media Day Tulsa June 30, 2010
On Wednesday, June 30, Mashable will be organizing meetups in New York City and San Francisco. To increase participation worldwide, Mashable is encouraging enthusiasts to attend or organize a meetup in their own community, using the Meetup Everywhere system.

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Tulsa Social Media Enthusiasts Join Mashable in Celebrating Social Media Day on June 30, 2010

From Tweet to Meet: How a Conversation Becomes Content

Cheryl Lawson of The Perfect Date event planning & marketing (aka @partyaficionado on Twitter) has been using social media to market her events since before many of us knew what social media was. Here she gives a few tips.




On my last day in California before traveling to Oklahoma, I did my traditional trip to Desert Hot Springs to relax in the mineral tubs.

For a few months prior, I promised one of my Twitter friends, Jenise Fryatt, Co-Owner/Marketing Director Icon Presentations That I would let her know when I was in her neck of the woods and of course I did.

What happened next, is what happens when I meet people who are passionate about Social Media AND events. I talk forever.

How was this meeting different? The savvy Ms. Fryat brought along her Flip Cam and a Tri Pod.

The result, besides meeting a great new friend, has become content for her blog... and now for mine.

Here is part one of the interview/rant.

PRweb : A Marketing Geek's Dream

Event and Social Marketing Specialist tells why she likes using PRweb.com to submit her online news releases.


This was actually a comment I left on a Vlog post by LEN GUTMAN. It was such a mini rant, that I thought I'd post it on my own blog. I know I talk a lot about Prweb and the results I receive, but there in lies the reason I like to use them. They provide me with so much to track and analyze. A marketing geek's dream. :)

Post comment:
Well, I’ve been using PRweb since it was free, and I still use it today and find what they offer in terms of targeting and analytics to be quite valuable and worth the investment for me and my clients.

Here’s an example:
http://www.prweb.com/releases/KukuwaDanceWorkout/OnlineCertification/prweb3917024.htm

This release went live April 27, In the first 28 days it received, 130932 impressions and 5621 reads, and 640 interactions (meaning 640 people did something with the release shared it via the “share this link”, or clicked on the website link embed in the release)

As you can also see, PRweb allows you to customize the Release link address which is a valuable SEO tool.

Since I’ve been using the tools of PRweb for some time, I can tell you that it takes about 30k impressions to get 1k reads.

I just submitted a release today and I actually beat that. It only took 28765 impressions, to reach 1,000 reads. (close enough to 30k to not set a new norm):)

http://www.prweb.com/releases/TheAdventuresofPrecious/Imajackrussell/prweb4071254.htm

Since the last few releases are tied to sales or sign ups, my clients and I are also able to see how many impression, reads, interactions, etc = a sale, or a raised hand.

Another thing I like about Prweb is the online pickup report that they send about week after your release is published. This is a great way to find out who the bloggers and Rss subscribers are in your specific area of interest.

Full disclosure, I actually entered an won a contest from PRweb with that first release. I’m positive i won because of what I’ve learned using the analytical tools they provide and discovering how to make them work for me and for my clients.

My $ .02

@Partyaficionado

Elevator Speach:
Hi I am Cheryl Lawson (@partyaficionado) Owner and founder of event planning and marketing firm The Perfect Date. We help companies develop social marketing strategies. Both online and Face2Face.

We perform full event coordinating capabilities, as well as coach you how to cultivate your audience before, during and after your events. I am available for speaking and panel engagements regarding how you can use web 2.0 and the social networking tools to build your brand.

Savvy Twitter Anipal and Self Publisher Launches First Children's Book

Precious and Lizie Play Hide and Seek is the first book in The Adventures of Precious The Dog series of childrens books, by Anipal, known on Twitter as @Imajackrussell.
A Cheryl Lawson Project

Riverside, CA (PRWEB) June 2, 2010 -- The first book in the series is a tale of a Jack Russell Terrier and her backyard friends after her humans create a backyard habitat.

Read The Entire News Release: Savvy Twitter Anipal and Self Publisher Launches First Children's Book



To purchase your copy visit http://www.etsy.com/shop/imajackrussell