Client Solutions: The Perfect Date

As I make the final transition from The Perfect Date to Party Aficionado, I wanted to make sure that the story of my journey is available to you. Here is a partial list.

Natural Hair Expressions

The Perfect Formula: Tee Smith, Founder of Natural Hair Expressions turned her passion for natural hair into an all new product line, Ms. Tee's Beauty Products, haircare products formulated with only the finest natural ingredients like green tea, rosemary, peppermint oil and wheat protein. Once the product was created, the team looked to The Perfect Date's marketing team for branding and online strategy.

The Perfect Solution: Cheryl Lawson and her marketing team developed a logo, website, and social marketing strategy that told Tee's journey to natural hair, and asks her audience to share their natural hair journey using a Facebook Fan Page.

Hoops4HoopeLA

The perfect dilemma Less than three weeks to plan, coordinate, and promote a celebrity charity event for Los Angeles inner city kids.

The Perfect Solutions: Event specialist, Cheryl Lawson drove social media results for a charity event. We used multi-media news releases submitted through PRWeb to increase the event’s Facebook fans by more than 177 percent in a little more than a week.

The Perfect Outcome: As a result, dozens of celebrities came out to support the event and the kids, and now the post event Youtube videos call for the community to donate to continue to support the cause.

TheACY.org

The Perfect Cause: All new charitable organization The Arnold C. Yoder Survivors Foundation needed assistance to complete their first fundraising event in less than a month. The Arnold C. Yoder Survivors Foundation is dedicated to empowerment with a two-fold mission

Healing hearts of children and their families whose lives have changed forever by the death of a loved one.

Supporting survivors on both sides of tragic events towards achieving healing through forgiveness.

The Perfect Solution: The Perfect Date joined the team with less than a month to go and utilized their experience with event coordinating and social media marketing to coordinate the team to a successful event in Beverly Hills, California.

The Perfect Complement: “Cheryl Lawson of The Perfect Date came in like a super hero and took our first annual FUNdraising party to the next level. With her on our team, we were able to pull together the finishing touches on the event in just 4 weeks. Cheryl is a big ball of radiant energy and full of commitment to excellence. Her energy and stamina carried us through many times when we weren’t sure we’d accomplish our goals. When working with Cheryl, you can expect many creative ideas that are original and cutting edge. Her use of social media, along with other traditional press outlets, generated a lot of buzz and excitement. Our guests commented over and over again what an amazing event we delivered." Mary Elizabeth Yoder, Founder The Arnold C. Yoder Survivors Foundation

The Perfect Quote: Cheryl galloped into town on her white horse named “Twitter” and provided the crucial know-how, to bring TheACY’s first FUNdraiser into existence. Said Dennis Hargrove TheACY General Manager. Cheryl also brought her unstoppable personality. She showed organizers a clear path they needed to follow in order to be prepared on time. There were a few glitches in the flow of things, all of which went unnoticed by the attendees because Cheryl was on top of any misstep. She showed up that evening in an aubergine designer dress. So cool is this lady that she brought some of her event planning students with her so they could watch the master at work. Dennis Hargrove General Manager the Arnold C Yoder Survivors Foundation.

Link to Event Press Releases Pre event Social Media Press Release click here to read...

Post event Press Release click here to read...

The Perfect Date Press Release click here to read...

Kukuwa Dance workout

The Perfect Challenge: After meeting Kukuwa Nuamah an internationally acclaimed African dance performer, dance fitness choreogpraher and creator of kukuwa Dance Workout(r) in 2006, we were able to arrange a sponsorship agreement between Kukuwa Dance Workout and ProDance. Kukuwa was a presenter at the 2008 ProDance Event. Later that year, Kukuwa contracted The Perfect Date to assist her in bringing her energetic African Dance Workout and Choreography to the west coast.

The Perfect Solution: The Perfect Date was able to book several classes for Kukuwa at the famed Millinnium Dance Complex in Los Angeles, Obtain representation for Kukuwa as an African Dance choreographer, and while she was in LA., Kukuwa was featured on NBC's popular lifestyle TV show LXTV.

The Perfect Future: Using Social Media tools like Twitter, Facebook, Youtube, and Myspace, we were able to increase Kukuwa's social network community over 200% in just four months. With a good social marketing strategy in place, get ready for more exciting things from Kukuwa Dance Workout. Join Kukuwa on Twitter.

Must Be Present To Win

As we end another year, It is only fitting that we search for what we learned in 2010. As marketing continues to shift away from an advertising model to an engagement model more and more people seek answers.

While it may be true that my background in events and marketing makes it easier for me to grasp the concept of social marketing, I will argue that these words: "Must be present to win" represent the answer to all of the riddles.

Search Engine Optimization:

SEO: If you want to be found on the internet, you must create content that is new and relevant to a set of specific terms. I like to say SEO is like OCD. Every post, video, photo, website entry should include the keywords you want people to use to find you. ex: Event Specialist, Cheryl Lawson or Party Aficionado.

Social Media: Want to have more friends, followers, comments, or customer engagement? You must be where the customers are. Note, I didn't say "where your customers are" because it's too easy for people to respond, "my customers don't use social media." Be where the action is, where people are willing to share your message with others. Social media is about engagement, you've heard it before, people want to do business with people they and or their friends LIKE.

Face to face: Whether you're looking for a job, more clients, donors, readers, or simply new friends, take advantage of our human need to make stronger connections. Networking groups are everywhere these days via meetups, tweetups, and conferences. More and more today, people are capitalizing on their online friends, followers, and fans by meeting them face to face. Find one or more groups that interest you and become an active participant in the community. Better still, start one yourself.

What I learned in 2010. Don't phone it in.

You must be present to win.

#Tweet4Toys Taps Twitter in Social Media for Social Good Campaign

#Tweet4Toys Taps Twitter in Social Media for Social Good Campaign