Former NBA Player Issues Challenge to Magic Johnson and Other Celebrity Icons to Help Kids in the Los Angeles Inner City
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Event Specialist, Cheryl Lawson uses PRweb to create buzz around a charity event at the world famous Staples Center in Los Angeles. With only 2 weeks and 2 days to pull this off, Cheryl went to Social Media to get the message out.
The Results speak for themselves:
"By tying the press release to a newly created Facebook fan page, we were able to track not only impressions and full reads, but also able how many people became fans of the page." said Cheryl, "On Sunday before the release we had 150 fans on the page. By the day of the event, we had over 400 and counting."
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