Event and Marketing Specialist, Cheryl Lawson prepares to teach the Social Media Marketing classes for UCR Extension Center.
Savvy marketing professionals use YouTube, Twitter, Facebook, LinkedIn, blogs, and other social media marketing tools to reach new markets.
Participants in this course learn the marketing principles and practices most commonly used for social media marketing. Topics include new channels of social media marketing and Web 2.0, case studies and real—world success stories, do’s and don’ts of social media marketing, online social network management, user generated content, content sharing, blogs, podcasts, tracking leads and lead generation, measuring success, budgeting for social media marketing, current and future trends, and how to evaluate social media marketing as part of an overall marketing, current and future trends.
Participants will utilize computer labs, online, and real time activities to learn by using the tools.
Lawson has chosen "The Social Media Bible Tactics, Tools, and Strategies for Business Success" By Lon Safko and David Brake as the text for this course.
"I believe people prefer to do business with others with whom they share social experiences.” Cheryl Lawson.
Course Details:
| Date/Time: | Tues. 6:30-9:30 p.m., Sept. 15-Nov. 17 (10 meeting/s) |
| Location: | University Extension Center, RIVERSIDE |
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